About the Founder
Lyfecoin is the vision of Liz Bullen, and is the fruit of her lifelong interest in the intersection between cultures, identities, behaviors, and natural versus human law. Seeing the potential to leverage such insights to achieve outcomes towards a goal, Lyfecoin was born, and is built upon the mission that this goal be to inspire health and happiness outcomes in people.
Liz graduated with a Bachelor of Arts from McGill University in Montreal in 2003, where she majored in Humanistic Studies, with a minor in Physics. She then went on to pursue Graphic Design studies in Paris, where she attended L’Ecole d’Art Maryse Eloy, and later graduated from Les Gobelins, l'école de l’image.
Canada and France have not been her only destinations, however. Liz has also lived in Tunis, Brussels, and various cities in the United States, and is proficient in French. Driven by a curiosity that demonstrably extends across disciplines and cultures, Liz has always been keen to observe patterns in thinking and behaving across them. Lyfecoin has emerged as the synthesis of these seemingly disparate fields of study and observation into one comprehensive framework, and is informed by studies as wide ranging as medical anthropology, fine art, architecture and computer science.
Professionally, Liz has worked with some of the world’s most notorious companies and organizations on projects spanning art, education and technology. She was also a co-Founder and the first President of the non-profit art collective Transit Système in Paris, France.
Liz’s interest in behavior and social organization started at a young age, when she observed the differences in behavior taking place in different people’s families - such as reward systems, personal freedoms, and rituals at the kitchen table. She later became interested in better understanding the limits of nature versus nurture, as pertained to her own identity, and eventually left the country, and then the continent, in pursuit of answers. Living abroad, as well as having access to multiple cultures through friends and peers at home, helped her to see more clearly the role culture plays in our lives. And also, that despite our differences, at the core all of us as humans aren’t that different after all. And if that’s the case, then, can we ‘unlearn’ some of our culture and adopt another one? Can we evolve certain aspects of our character we were told were ours because we were ‘born that way’? In sum, what is mutable, and what is not? And of what is mutable, how to go about it?
Such questions lead naturally to the questioning of habit. Habits are, after all, the invisible rules that live in us all that are informing the micro decisions we make, and mostly on a values basis. And that is how we arrive at Lyfecoin, which was built to create space for a worldwide habit marketplace. Where we are reminded that we are all solving for the same human problems, all around the world - though perhaps, given our context, we might be solving them differently in different places. And instead of pointing at our differences, what if we cracked the hood and saw the reason behind the solutions, and tried to learn something from them?
These intentions and more are why Lyfecoin was born. To create a place where we can cultivate healthier people and societies, through the intermingling of our cultural wisdoms, our understanding of the human condition, and the deliberate alignment of impact towards inspiring health and happiness outcomes in ourselves and others.
You can be part of this vision too, and Lyfecoin warmly welcomes you!
Image credit: background image by Joseph Morris via Unsplash